The philosophy behind the Broom Car is to increase vehicle occupancy numbers, while simultaneously promoting social interaction between people who would not normally cross paths, and encouraging kindness.
The common sight of one person driving around alone in his or her car, combined with the lack of dialogue between races, religions, and gender in South Africa motivates this initiative together with the environmental issues we all face and the urge to slow down our lives.
The idea is that people who are in possession of a car and are willing to partake in this initiative, place an official sticker on their car. This sticker “Broom Car, www.township.co.za” creates awareness in other drivers to encourage them to participate in this nationwide philanthropic project.
Drivers and people without their own transport will be given the opportunity to converse with one another, illustrate their humanness, and reduce traffic congestion and therefore car exhaust pollution. The driver is in no way obligated to stop and give a lift if he or she does not want to or cannot, nor is he or she obligated to engage in conversation. We are in the beginning stage of the Broom Car project.